Services
We fix the operating systems behind great marketing work.
Two engagement models, both built around the same idea: clearer ownership, workflows that hold, visible capacity, and operating rhythms your marketing organization keeps running after the engagement ends.
Fractional Operations Leadership
ONGOING · 3+ MONTH BLOCKS
Senior operations leadership for a marketing agency or in-house marketing team that needs an experienced operator in the room to set operational priorities, design the operating model, and guide execution. All without adding a full-time COO or VP of Operations.
- Operating model, ownership, and decision rights
- Capacity, resource planning, and delivery visibility
- Weekly leadership sessions with strategic analysis in between
Operations Advisory & Systems Strategy
Defined project · 4–8 weeks
A structured diagnosis of one specific operating problem: campaign workflow, client delivery, launch process, reporting operations, agency management, etc... plus a prioritized roadmap and documented architecture your team owns.
- Workflow, handoff, and decision-rights mapping
- Prioritized 30/60/90 implementation roadmap
- Right-sized systems and SOP architecture
What this is — and isn't
This isn't martech administration.
We work on the operating model around the marketing function: ownership, capacity, workflows, decision rights, handoffs, reporting rhythms, agency and vendor coordination, and the systems that support the work. Technology matters. It supports the operating model. But technology itself is not the consulting service.
The work
- Operating model, ownership, and decision rights
- Workflow, handoff, and intake design
- Capacity, prioritization, and planning rhythms
- Reporting operations and systems architecture
NOT THE WORK
- Platform administration in HubSpot, Marketo, or similar
- CRM data management and lead routing
- Campaign trafficking and production
- Attribution implementation
WHO WE HELP
Both engagement models are built for marketing organizations.
Next step
Let’s talk about what needs to work better.
A 30-minute Operations Fit Call to share what feels messy, and hear how Kinnective could help.
Request an Operations Fit Call